Contractor differentiation is slowly becoming vital for long-term survival in the construction market, flush with stiff competition. The key difference in landing projects or being asked to bid usually hinges on contractors’ capability to stand out in the crowd. Setting up your construction business may work mainly because the industry is already dominated by sameness.
Usually, the difference between one construction contractor and another is seen in their marketing phrases. So if you don’t want your company to have the same story as that of other contractors, you will need to consider the following strategies to stand out:
1. Be Innovative
Innovation is important to ensure business success. So try to foresee situations and take the right measures to handle them from the start. Think of something more creative, which may apply in business.
Innovation is about trying new things that most people find risky and feel that can’t make any difference. If you believe something will work for your career, then take the leap.
2. Establish a Solid Network
Most residential and commercial construction contractors get clients by establishing a solid network. To achieve this, you will need to attend networking events, luncheons, entrepreneur groups, fundraisers, and golf tournaments. With a bigger network, your leads will flow better.
3. Focus on Customers
Although it is important to keep a closer eye on your competitors, it is equally important to focus on customers too. A good price, excellent service, and quality product won’t be enough to keep customers coming back.
Today, customers have evolved and already know how to leverage competition and get the most out of good deals. Many customers will prefer a contractor that gives a better experience rather than contractors with good prices. So make sure you work with customer experience.
4. Have Integrity
Having a good experience is important for you and everything working under you. This is because it doesn’t promote you but because it can help build a solid relationship with respect and trust.
5. Use Technology
Video is king these days. Website and ads using videos get a lot of response and attention. As a contractor, you should share video footage of both the completed projects and the team working at a job site.
You don’t have to shoot professional and expensive videos. Your smartphone can do a good job, and your Facebook page, YouTube channel, or website will come in handy to share videos.
6. Streamline Channels for Communication
Make it simple for clients to communicate and contact you. That means including several communication channels on your site. You can use a live chat function, contact forms and list your email address plus phone number on the page of your site.
As you do that, make sure you create your GMB listing to give potential clients a simple method of locating your business and getting in touch.
Construction managers, design builders, and general contractors like working with subcontractors they have great experience with before. So put in the same effort when you are looking to stand out in the construction industry, and you will succeed.